GEO stands for Generative Engine Optimization — the practice of making your business visible and citable when AI systems like ChatGPT, Perplexity, and Google AI generate answers to search queries. It's SEO, but for the AI era. The principles are different because AI doesn't rank pages — it cites sources it trusts.

How is GEO different from SEO?

Traditional SEO optimises for search engine rankings — getting page one on Google. GEO optimises for AI citations — getting your practice recommended when someone asks ChatGPT or Perplexity 'best dermatologist in Delhi' or 'wedding photographer in Gurgaon'. The two overlap but require different strategies.

How long does it take to see results from GEO?

Most clients see their first AI citations within 6–8 weeks of a full setup. AI visibility compounds over time — the more sources that mention and cite you, the more confidently AI recommends you.

Do I need a big budget for GEO?

No. InRadar is built specifically for independent professionals and small practices. Our GEO setup is ₹15,000 one-time with a ₹7,000 monthly retainer. The free audit has no strings attached.

What if I already do SEO?

GEO and SEO complement each other. But GEO requires additional work beyond traditional SEO: structured FAQs, entity signals, citation building, and content written in AI-citable formats. Most practices doing SEO have significant GEO gaps.

Author & Researcher

Aman Choudhary

GEO Specialist · AI Visibility Researcher · Delhi NCR

I study how AI recommendation systems — ChatGPT, Gemini, Claude, Perplexity — decide which local businesses to cite. For the past year, I've been systematically auditing Indian local business websites, mapping what signals drive AI citations and where most sites fall short.

InRadar is where I apply that research: building AI citation authority for Indian professionals who are invisible to AI today. Every audit and setup is done by me, not templated or outsourced — the analysis is grounded in observed behavior, not vendor theory.

Areas of expertise

Generative Engine Optimization (GEO)AI citation behavior analysisStructured data & schema markupLocal entity signal reinforcementPerplexity, ChatGPT & Gemini optimizationAI visibility for Indian SMBs

LinkedIn WhatsApp +91 96826 49862

Aman Choudhary

GEO Specialist · InRadar

Gurugram, Haryana, India

Research focus

What I'm studying

01 —

AI citation behavior patterns

Which signals most reliably produce citations in ChatGPT, Perplexity, and Gemini for local professional queries. I run systematic test audits to map these patterns across profession types and locations.

02 —

Entity recognition in LLMs

How AI systems identify, categorize, and assess confidence in local business entities. The gap between how entities appear in training data and how they appear in recommendation outputs.

03 —

Structured data efficacy

Which schema markup types produce the most measurable impact on AI recommendation frequency. Testing LocalBusiness, Physician, LegalService, FAQPage, and Person schema against baseline visibility.

04 —

Indian local market GEO gaps

The systematic visibility failures across Indian local professional websites — from blocked AI crawlers to absent entity signals. Building a picture of how the Indian market sits relative to AI discoverability requirements.

Published articles