Question 1

What exactly is GEO?

Accepted Answer

GEO stands for Generative Engine Optimization — the practice of making your business visible and citable when AI systems like ChatGPT, Perplexity, and Google AI generate answers to search queries. It's SEO, but for the AI era. The principles are different because AI doesn't rank pages — it cites sources it trusts.

Question 2

How is GEO different from SEO?

Accepted Answer

Traditional SEO optimises for search engine rankings — getting page one on Google. GEO optimises for AI citations — getting your practice recommended when someone asks ChatGPT or Perplexity 'best dermatologist in Delhi' or 'wedding photographer in Gurgaon'. The two overlap but require different strategies.

Question 3

How long does it take to see results from GEO?

Accepted Answer

Most clients see their first AI citations within 6–8 weeks of a full setup. AI visibility compounds over time — the more sources that mention and cite you, the more confidently AI recommends you.

Question 4

Do I need a big budget for GEO?

Accepted Answer

No. InRadar is built specifically for independent professionals and small practices. Our GEO setup is ₹15,000 one-time with a ₹7,000 monthly retainer. The free audit has no strings attached.

Question 5

What if I already do SEO?

Accepted Answer

GEO and SEO complement each other. But GEO requires additional work beyond traditional SEO: structured FAQs, entity signals, citation building, and content written in AI-citable formats. Most practices doing SEO have significant GEO gaps.

Your next customer asked AI first.Did they find you?

Your next customer asked AI first.
Did they find you?